Indulge is a red velvet-inspired body care line that captures the decadence and drama of Marie Antoinette’s world. The packaging reflects luxury and boldness, designed to evoke a sense of indulgence from the very first touch. Each box is embellished with gold and lined with soft velvet on the inside, creating a rich, tactile experience that complements the opulence of the product.

For the branding, I developed a custom typeface by hand using ink and the back of a paintbrush, embodying a deliberate, textured ink-pen aesthetic. One of the products is thoughtfully designed to resemble a cupcake, achieved by applying spackle through a piping bag to create a realistic, dimensional effect. Every piece adds up to an experience that’s both intentional yet full of personality.