Roux is a single-serve mac and cheese brand created for anyone who needs a quick, comforting meal. Whether you're a busy college student, a working parent, or just someone who needs a break during a long day, Roux is made to be easy, satisfying, and a little nostalgic.

The name comes from how my mom always started her cheesy pasta, with a roux. That small tradition inspired a product that feels homemade but fits into real life. I designed everything from the brand identity to the packaging with that balance in mind. Roux comes in recyclable cardboard cans that are practical and eco-friendly, but also bold and playful. The purple and blue color palette stands out on the shelf, and the fun, illustrative style gives it a personality I haven’t seen in mac and cheese branding before. Roux is a modern approach to mac and cheese because feeding yourself shouldn’t be hard.